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Mar 07
2008
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How We Compete - Online and OffPosted by Glen Chancy in Tips, Technology, Marketing |
MIT did a study of 500 International Companies looking to figure out the key ingredients to success in the global economy. The results of this study were summarized in a book by Suzanne Berger called How We Compete: What Companies Around the World Are Doing to Make it in Today's Global Economy.
The book itself makes interesting reading, if you like this kind of literature, and I highly recommend it. For those that don't go in for that sort of book, let me summarize the key findings.




everything from sending emails, to preparing presentations, to finding new members/customers online.
When a European journalist based in Ammam Jordan calls a writer in Central Florida for a comment on church bombings in Mosul, only to end up on a conference call with an Assyrian activist in Beirut - you know things have changed. The world is just not the same.