Orthodox Biz Blog

Let me tell you something Google and the other Search Engines don't want you to know.

Several studies have shown that web surfers' eyes jump over paid results and go directly to the natural results. One study on Google showed surfers preferring natural results 3 to1. So instead of shopping for Google Adwords, consider the natural method for getting more traffic.

James Carville, the political campaign strategist, hung a sign at Clinton’s Little Rock campaign headquarters that read: “It’s the Economy, Stupid” became ensconced in American political folklore—and helped get Bill Clinton elected President in 1992.

For optimizing Search Engine Placement and driving referral traffic, getting links to your business or ministry site is absolutely essential. Unfortunately, despite the critical need for this, many Webmasters don't even know how to check the links they currently have, much less how to get more.

MIT did a study of 500 International Companies looking to figure out the key ingredients to success in the global economy. The results of this study were summarized in a book by Suzanne Berger called How We Compete: What Companies Around the World Are Doing to Make it in Today's Global Economy.

The book itself makes interesting reading, if you like this kind of literature, and I highly recommend it. For those that don't go in for that sort of book, let me summarize the key findings.

This week I'm starting an 8-week telephone course with Susan Sly called Marketing Bootcamp. Now I never took a business class, unless you count Economics as a senior in high school 46 years ago. Economics comes from the Greek for taking care of your own house. The Church uses economia (economy) in efficiently and fairly solving problems.

A few years back I was attending a Greek Orthodox parish. At coffee hour one Sunday, I asked a recently Chrismated couple how their Thanksgiving had been the week before.

"It was good," the husband said, "But it was hard eating vegetarian when my family was having turkey."

I laughed, because I'd just spent Thanksgiving at the home of an Orthodox priest with a big, fat turkey in the deep fryer.

Having a first period class in college was bad enough. But, when the class was Russian History during the Middle Ages with an elderly professor nearing retirement, well that was downright torturous. Especially when the professor was a man known for his dry wit.

I remember sitting there one morning, bleary eyed, as he stood in front discussing the Great Schism between the Orthodox and Roman Catholic Churches and its effects on Eastern Europe.

Welcome to my blog. Please write me with your questions and comments. Many thanks to Glen Chancy for putting up my picture for me.

HOW WAS TUESDAY? Fascinating. I attended a Best of the Northwest business awards event in the northwest area of Philadelphia, which includes the neighborhoods of Germantown, Mt. Airy and Chestnut Hill. My friend Nancy Malmed received

Welcome to my blog. Please write me with your questions and comments.

How did I get here? I heard about Orthodoxbiz.com through an email from Glen Chancy, and so I was drawn into the fold of Orthodox Christians with businesses.

How to begin? As a retired teacher (but teachers never really retire), let me

"Haven't you written anything about what you actually do for living?"

That question floored me. It shouldn't have, but it did.

I mean, I was in Google.