Orthodox Biz Blog

I could hear the frustration in her voice as we talked. The head of a non-profit, she was upset about her Website. It hadn't been updated in a year, and she desperately needed to get control of it. She had fundraising product to sell, supporters to keep updated, and prospective member information to distribute.

And your next one probably will too.

I know. You're not in technology. You build things, or you are in a services industry.

Technology projects? Who cares about those?

You should, because technology doesn't exist for its own sake. Technology is a tool, and businesses of all sizes have to leverage technology to get work done that can't be done any other way.