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Henry Bentley's Blog
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Online Marketing and Current Affairs

Aug 20
2008

The All Powerful Blog

Posted by Henry Bentley in Untagged 

When it comes to search engine placement, content is king. One way to get content on your site is to have a blog component installed. The other day I was checking out how people were getting to www.freebeerbuddy.com. One of the keywords that people had typed in was Mark Dallmeyer.
Aug 06
2008

How to Use DMCA to Protect Your Content

Posted by Henry Bentley in Untagged 

At Corfun Inc we have had a number of questions arise concerning the use of copyright protected material on the Internet. While issues of copyright and the proper use of information on the Internet can be quite complicated there is one tool that every website owner and content publisher should be familiar with: the takedown requirements of the Digital Millennium Copyright Act.

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Jul 23
2008

Catering to the customer in your web design

Posted by Henry Bentley in Untagged 

When it comes to web site design, e-tailers today face many choices. They have more technology than ever at their fingertips to create a site full of bells and whistles, but at the same time, they want to deliver a quick and seamless shopping experience so consumers can get in, get their product, and get out.

Jun 30
2008

A Your Personal Checklist to See If Your Website Is Search Engine Friendly

Posted by Henry Bentley in Untagged 

The following is checklist designed to help you gauge the search engine friendliness of your website. If you are planning a website this checklist will help you avoid the common pitfalls of unfriendly designs.

Jun 20
2008

Unleashing the power of natural search marketing

Posted by Henry Bentley in Untagged 

The popularity of search engine optimization may have slipped with some retailers in favor of paid search, but is still a critical component of any retailer’s search marketing strategy.

Jun 15
2008

While Customers Write Product Reviews, Retailers Are Finding Ways to Leverage the Content Off Site

Posted by Henry Bentley in Untagged 

Word of mouth is a proven way of driving sales. When product buyers give a thumbs-up, the endorsement car­ries powerful credibility that retailers and manufacturers cannot duplicate in product descriptions. Little wonder, then, that customer reviews can pack the same punch online. Maybe more, because of the Internet's power to distribute consumer comments more widely and rapidly than word of mouth.

Jun 14
2008

What Are Hits vs Visits?

Posted by Henry Bentley in Untagged 

What do “Hits” mean?

Hits would be any request to the server which is logged. This could be both human, as in visitors or other computers, such as search engine spiders or bots. The request can be for anything. It could be for HTML pages, graphics, audio files and more.

What are “Visits” then?

Well if “Hits" are times the files are accessed by man or machine, then visits are when a request is made to the server from a given IP address.

Jun 14
2008

Write Better Web Site Content

Posted by Henry Bentley in Untagged 

Content writing for the Web might not look too tough, but I promise you it is harder than it looks. Anybody and everybody can write - you learn how to do that in grade school. The problem is not everybody can write well. To hopefully put you back on the right track I thought I would share with you a handful of tips that pros use when doing any sort of web site content writing.

Jun 14
2008

The Pros and Cons of PayPal

Posted by Henry Bentley in Untagged 

Last month, I was asked for advice on choosing the right payment gateway, specifically for the pros and cons of working with PayPal over the other more expensive options. I’m keeping this list of pros and cons quite short, hopefully this will help you decide if PayPal is the best solution for your online e-commerce website.

Jun 14
2008

Social Networking Drives Hits Up On Websites

Posted by Henry Bentley in Untagged 

Retailers are creating a presences on social networks to make a minimal investment in an attempt to gain maximum exposure.

Roxy, a retail clothing store, posted a video on the social network and video site You Tube to get potential customers interested in its brand.

Jun 12
2008

Something Can Be Done About Gas Prices

Posted by Henry Bentley in Untagged 

As gas prices continue to increase, Congress continues to blame others while ignoring practical steps to stop the pain Americans are feeling at the pump. To lower gasoline prices and reduce our dependence on foreign oil, we need real solutions to our energy challenges. http://www.americansolutions.com/ is a site that is petitioning the government

May 26
2008

Online stores sales increase 19%

Posted by Henry Bentley in Untagged 

I wanted to reconnect with the seasonal store shopping experience to understand first hand why stores are getting so hammered by online merchants at Christmastime. The stores I visited were nicely decorated and neatly stocked-and hauntingly empty. Parking was easy and checkout was a breeze. I got suitable gifts and prices were good.

Apr 26
2008

Day Of Silence

Posted by Henry Bentley in Wekiva High SchoolLesbianGay

Here is a letter I wrote to hopefully make people aware of what is going on in the public school system. I called the superintendent of schools office, the school and school board. As of yet no one has called me back as is the case whenever I have a concern.

Apr 10
2008

The Design Stupid!

Posted by Henry Bentley in Web designMarketinge-commerce

James Carville, the political campaign strategist, hung a sign at Clinton’s Little Rock campaign headquarters that read: “It’s the Economy, Stupid” became ensconced in American political folklore—and helped get Bill Clinton elected President in 1992.

Mar 11
2008

Customer Review Is A Must For Online Store

Posted by Henry Bentley in Untagged 

Customer reviews and other user generated content is becoming a "must have" for retailers to compete online. 50% of merchants surveyed have adopted the technology, according to a new report from The E-Trailing Group Inc. Of the merchants who have adopted customer reviews, 58% said improving customer experience was the most important reason for adding the program to there site. We find that

Sep 08
2007

Security Tips for Online Shoppers

Posted by Henry Bentley in Untagged 

Years ago I heard an amusing story about a man who mail-ordered a gadget for killing mice. The "Guaranteed Mouse Killer" certainly sounded like a viable solution. According to the ad, it never failed. He placed his order and eagerly awaited his new weapon in the war against the pesky varmints. A few weeks later, his package arrived. The device consisted of two pieces of wood and an instruction