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How To Get Customer Reviews |
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Written by Henry Bentley
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Sunday, 01 August 2010 |
When potential customers come to your site and they do not see any product reviews and or ratings, the thought come. “Maybe it’s not a very popular item.” “If no one leaves reviews, maybe I shouldn’t be shopping here.” There are risk in the lack of reviews. If customers see no reviews for product after product , they may go to another site where they can read reviews. You may have just lost that sale. Experts say that 59% of consumers use product reviews to help them make a decision on their purchase.
Successful Strategy
It is common to see a retail site with a larger number of products and not a single review. So how does one get customers to write a review? Run a contest. “Write a review and win a chance for a $100 gift card.” Everybody loves a contest. You must ask customers to write reviews in order to get the process going. To kick off your customer review program email every customer who has made a purchase in the past year and ask them to write a review. After the review start coming in place the products with the highest rating in a highly visible area on your web site.
Following Up
Three weeks after your order has been shipped is a good time to send your customer an email asking them to write a review. This give your customer a voice in influencing other shoppers and helping you determine the quality of your products.
Sample follow up letter
Greetings --------
We would like to thank you for your recent purchase from www.corshops.com
We also would like to know your thoughts on our products and or service.
By submitting a product review you help us decide which products are best, giving you a forum to influence our product selection.
Kindest Regards
 [How To Get Customer Reviews]
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