Let me tell you something Google and the other Search Engines don't want you to know.

Several studies have shown that web surfers' eyes jump over paid results and go directly to the natural results. One study on Google showed surfers preferring natural results 3 to1. So instead of shopping for Google Adwords, consider the natural method for getting more traffic.

Search engine ranking is unpredictable and complex. Google and other search engines work hard to rank what they deem to be the correct site. If they view a query to be 60% informational, for instance, six out of the top ten results will be informational. If they believe a query is largely transactional, more results will be retailers or comparison sites.

Informational sites outrank retail sites in the natural search in almost every case. This is especially true for general keywords like the ones used for research, because they have the capacity for unlimited content. The two pillars of search engine optimization are content and sites linking to your site.

How can you make this work for you? Try to link up with sites which have loads of content that are related to your business. If I were in the adult beverage business I would try to link up with freebeerbuddy.com, for example. The site has an amazingly high search engine ranking for beer and other keywords related to entertainment, because of its large content collection. Sites with a directory and blogs like orthodoxbiz.com are search engine magnets also.

If you run a retail site the more content you put in about your products the better, and having articles and blogs really makes a big impact. To really boost up your ranking, add some “how to” pages or you may want to have customer comments on your product pages. Creating such informational pages will address one of the biggest problems of landing high on the natural search results.

Hope this info helps your ranking. Want to discuss this topic further? Then comment below or visit www.corfun.com for more information!

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