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Blogging for Business
Written by Glen Chancy   
Saturday, 01 September 2007

It has been stated, with not too much exaggeration, that the first decade of the 21st CenturyYou could found a blog on your own. But will anyone find it? And will anyone read it? is likely to be known as the decade of the blog. Millions of Americans, the estimated numbers range upwards of 12 million, keep online diaries about their lives, their thoughts, their ideas, and sometimes even their professional experiences. The vast majority of these bloggers, however, toil in near anyonymity, their work seen only by a few friends or perhaps a few buddies on mySpace.

Most bloggers don't really connect with their online diaries as a marketing vehicle for themselves and their businesses. Many people, even in the Age of the Internet, still think that brand building is something done only by marketing professionals. This might have been the case once, but in today's environment it is possible for business professionals to go straight to their customer base and connect on a personal level. The blog is one of the most powerful methods you can find for establishing yourself as a trusted source of information in your area of expertise.

To understand how powerful this is, first think about why potential customers actually read blogs. They are looking for information to help improve their business and personal lives. By providing that information, a business professional can help consolidate a brand position on the Internet which can translate into real market leadership. Today potential customers turn to you for information, tomorrow real customers show up with checks in hand ready to pay you for the goods and services which you provide. By being the source of helpful information, a business professional can build trust and enhance the prospects for future sales.

Orthodox Biz helps aspiring bloggers in several ways.

First, Orthodox Biz provides a forum for blogging for all Silver members and above. To become a blogger, you first have to have somewhere to blog. We provide that for you.

Second, Orthodox Biz staff read all submitted blogs and select the best ones for featuring on the front page of the site. Writing a good blog and landing on the front page will really get you noticed. Getting noticed helps garner regular readers and puts you in the limelight as far as search engines are concerned.

Also, Orthodox Biz promotes all members' blogs, not just the ones selected for the front page. All latest blog headlines are publicized on the frontpage of the site in rotation. Further, blogs are available as part of our RSS feeds. This allows subscribers to keep tabs on what bloggers in our community are talking about. And, the Orthodox Biz Blog page carries all the latest headlines in order of publication.

In addition, blogs on Orthodox Biz have serious Google Juice. If you blog on Orthodox Biz, your blogging will get noticed. The more times you put your message out there, the greater the chance of connecting to the people who need to see it.

Plus we let you link to your company's site on every single blog if you like by including a bio. Orthodox Biz draws more visitors than (literally) tens of millions of Websites. Your Website is practically guaranteed to draw fewer visitors. You want people to read what you write? You want people to visit your website? Then blog here and make it happen.

Finally, not all blogs have to be about your business, or your industry. We allow you to publish what you think is interesting, as long as it is in accordance with Orthodox standards. In fact, mixing it up a little is just fine. After all, a blog that reads like a long commercial for your company will be a blog with no readers.

We blog all the time about Orthodoxy, politics, and culture, in addition to Seach Engine Optimization, maintaining competitiveness, and other purely business topics.

If you're willing to put a little time and effort into crafting interesting reading material, then Orthodoxbiz can give you the tools needed to connect with potential customers and partners.

List your business in the Orthodox Biz Directory today - for free! Click here, fill out the membership form to join Orthodox Biz, log in, and then create your listing! Paid plans offer banner advertising, featured status, and more. Want more information?

Click here to view a list of Membership Plans and benefits.





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